Monday, 31 October 2016

Week 5: Update on Production Schedule

Due to the setback of our location crisis, we've had to put together a new production schedule to abide by.

Wednesday 9th November 2016: Take recce pictures of school elevator.

Thursday 10th November 2016: Go to school elevator and film.

Friday 11th November 2016: Make a soundbank of possible soundtracks and sound effects to use when editing.

Monday 14th November 2016 - Wednesday 16th November 2016: Edit footage.

Thursday 17th November 2016 - Monday 21st November 2016: Edit soundtrack and sound effects on top of the footage.

Tuesday 22nd November 2016 - Thursday 24th November 2016: Find/create and position title and credits onto footage.

Monday 28th November 2016: Watch edited opening and make a few changes if necessary.

Wednesday 30th November 2016: Watch opening again as the group's opinion on editing choices may have changed.

Friday 2nd December 2016: Finalise the main brief.

Sunday, 30 October 2016

End of Week 4

This week hasn't been the greatest, what with all the trips to our desired location to then only be denied access to our filming location. However, we will not let this setback stop us! I am determined to secure a reliable destination. We brainstormed, finalised our costume and prop ideas, and decided on casting this week, but that may change depending on the availability of our actors or an event occurring that is impassable.

Thursday, 27 October 2016

Week 4: Update on Permission

Wednesday 26th October 2016: Go back to Waitrose, Upminster and film.

Unfortunately, Waitrose has denied our request as we had contacted them on such short notice. From this I thought about the ways I could negotiate with Waitrose by cutting down the length of filming, however, this wasn't successful so we are not permitted to film there.

Wednesday, 26 October 2016

Week 4: Update on Costumes and Props

With thought, we decided that the antagonist should wear all black clothing to represent her dark personality and the fact that death surrounds her. However, she still wears light coloured jewellery which has connotations of her innocence. Her jacket is long to hide her body the way her face masks her real emotions.


The male victim wears the colours red and black to display the blood and death involved with this character. The red also has connotations of lust, a feeling that allowed the male to be in this position of dying in the first place. Notice that the male wears a beige coloured hat and trainers. This is significant as this colour carries some of the same purity and cleanliness of white but is slightly warmer, identifying the character to have some secrecy behind him. His whole outfit is covered in white detail to represent his secluded innocence.

Tuesday, 25 October 2016

Casting Profiles

We have particularly choice this female to cast as she is affordable. Her natural look of light makeup and few piercings will suit our antagonist character as she is meant to have naked fair/pale skin. The addition of jewellery or tattoos would take away the implication that the antagonist is not human. She is a tall, lightweight female, adding to the lanky and disfigured look of the creature that is our antagonist. The dark brown eyes are a plus as the transition from her eyes to a black sclera will be smooth.


This candidate was chosen as his nationality and ethnicity comply with the convention of the Caucasian male being targeted by the antagonist in a horror film. His blonde hair and blue eyes will be used to represent oblivion as the victim has no control over what happens to him. It is favourable that he is in a relationship taken so he doesn't show any love interest towards the antagonist. We have eliminated all traits of love and replaced them with pure evil and hatred. The punctuality is a must have as we will start to film promptly and can't have cast running late and slowing the production down. This actor is also affordable.

We discussed casting choices after school hours on WhatsApp Messenger.

Week 4: Permission

In order to get in contact with Waitrose, the employees at the store handed me a customer service card. 

I had to call several phone numbers and exchange email and telephone information so they could get back to me about my request. The supervisor in the main head office then emailed me this form to complete.


Monday, 24 October 2016

Week 4: Recce

Monday 24th October 2016: Go to Waitrose, Upminster and view the elevator and pathway needed for filming, take recce pictures.

We chose this location as it is quite isolated and grotty. This will present a clear divide between the mise en scene and the female antagonist's personality and background. I argued that this may not be the greatest location as lighting is quite poor and low levelled outside of the elevator.


Sunday, 23 October 2016

End of Week 3

This week we managed to complete our character analysis, costumes and props list, and even get some practice in our camera shooting skills. This practice was very useful as we have learned these techniques before filming, ensuring that we won't waste time setting up the tripod in different positions until we find the right one. We also created a risk assessment and looked at the two different types of audiences there are. It's important that we retouch on our target audience research to ensure that we are constructing our main brief to suit their expectations.

Active and Passive Audiences


Active Theories

An active audience is an audience that makes sense of an encoded message within their personal and social contexts.

Stuart Hall - Encoding and Decoding

Hall argued that, when made, media texts have messages encoded by the institution that favour the current social, economic, and political society (i.e. documentaries). He also claims that when an active audience receives a text it is decoded, allowing them to interpreted the message in the following three different ways:
  • Dominant reading - the intended interpretation that the institution had.
  • Negotiated reading - the agreement and disagreement that audience may have with different parts of the text.
  • Oppositional reading - the disagreement with the text as an audience member is in conflict with the text themselves.

Uses and Gratifications Theory

This theory suggests that audiences view films for six reasons;
  • Escapism - allowing them to seek distraction from their realities by engaging in fantasies.
  • Diversion - as a means of forgetting their problems, relaxing, and filling time. It is also a form of emotional release.
  • Information - letting them know about the world and affairs that are occurring through time.
  • Counter-cultural experience - allowing them to observe cultural diversity that they may not be exposed to.
  • Comparison - making them feel better about their current situation and realising that their life isn't as bad as it seems. Things could be worse.
  • Sexual stimulation - giving them arousal that they do not receive outside of media.
  • Social interaction - enabling them to socialise with others and share similar interests with them regarding the film that they go to view. This strengthens their happiness and self-esteem.

Passive Theories

A passive audience is an audience that follows popular beliefs embedded in a film and that is susceptible to indoctrination.

The Effects Theory

This theory focuses on the belief that the consumption of media texts has an effect or influence on the audience. This effect is considered as negative as the audience is passive and powerless, failing to obstruct the influence. The power is taken by the message in the text.

Hypodermic Needle

The hypodermic needle is a metaphor for the messages in a text being injected into the audience's mind. The message is like a drug; it will intoxicate you and influence/change your mindset. A medium that frequently uses this technique is the documentary.

The Bobo Doll experiment

In this experiment, a group of children were asked to watch a video where an adult very violently attacked a clown toy; the Bobo Doll. After this, the children were taken to a room with aesthetic toys - they were not permitted to have contact with these toys. The children were then led to another room of toys, only this room contained Bobo Dolls. It was then released that 88% of these children imitated and inflicted the same violent behaviour they had earlier been exposed to on the dolls. 8 months after this experiment, 40% of the test group reproduced his some behaviour.

This theory states that certain actions present through media texts can be interpreted and performed by the audience. They will then apply these actions throughout their life as they are made to believe it is a normal thing to do.

Why is it important that I know this?

Producers need to be aware of these types of audiences in order to construct and promote their media product as some audiences are more mature than others, so they have to make sure their products comply with this level of maturity. I need to apply these theories to my target audience in order to satisfy their needs and expectations.

Saturday, 22 October 2016

Risk Assessment


Another risk could also be theft, as the crime rate in England has increased by 16% over the past 2 years.

Friday, 21 October 2016

Week 3: Costumes and Props

Thursday 20th October 2016 - Friday 21st October 2016: Create a list of costume and props to be used for the mise en scene.

Image result for dark t shirt

The antagonist will wear dark coloured clothing of a casual style (i.e. a t-shirt and jeans) to depict her villainous-type character. She will wear light coloured accessories to contrast with the darkness within her and resemble her inner purity.

Image result for blue earphones

She will have on dark blue earphones as this is the colour of oblivion - associating with our character as she is unaware of the evil aura surrounding her.


Image result for short girl hair

The character's hair will be short, to resemble her clean-cut lifestyle, and will consist of two colours; blonde, and brown - the blonde symbolising the bright side of her personality, and the brown representing the dark side.

Thursday, 20 October 2016

Camera angle development with practice



Close-ups are used to show the significance and importance of an object or examine someone's facial expression. Extreme close-ups are used similarly to close-ups, putting the focus on an object or greatly examining emotion. Establishing shots reveal the setting/location of action and its mise en scene.

As well as these, long shots and mid shots are frequently used in horror to view the costume of a character, but also the environment around them as the mise en scene.

We were influenced by the following horror film trailers;





Wednesday, 19 October 2016

Week 3: Character Analysis

Monday 17th October 2016 - Wednesday 19th October: Make a character analysis of characters within the narrative.



Image result for blair witch

The 'Blair Witch' is a soul eater, providing a link between the two characters.

Image result for The Blair Witch RealImage result for regan exorcist
The Blair Witch                                          Regan from The Exorcist


Sunday, 16 October 2016

End of Week 2

We have now received our feedback and are preparing to act upon it. As well as this, we have completed our screenplay and have created a profile for our target audience. This research helped us to understand our target audience and what their needs really are.

Thursday, 13 October 2016

Week 2: Screenplay

Thursday 13th October 2016: Produce screenplay.

Our script consists of stage directions as there is no dialogue.

FADE IN:

INT. ELEVATOR - AFTERNOON

BLAIR REGAN, student, 16 years old, looks at elevator door as elevator music plays, standing still with her hands in her pockets.

STRANGER, male, listening to music at the back of the elevator.

BLAIR REGAN takes hands out of pocket.

BLAIR REGAN starts tapping a foot.

Elevator music plays

BLAIR REGAN, EYES change colour
(Music STOPS, loud noise of a BLADE cutting a BODY, BODY drops)

Elevator door OPENS

Elevator door CLOSES


Monday, 10 October 2016

Week 2: Storyboard and Narrative Feedback

Monday 10th October 2016: Receive feedback on narrative from the target audience.

We questioned two members of our target audience (male, aged 15+) so view their opinions on our narrative and their thoughts on how we could improve it. This was proven to be very helpful as we are finalising our idea with some of their comments.



Q1: What do you like about the film?
Q2: Is there anything you don't like about the film?
Q3: Is there anything you think we should improve or change?
Q4: Do you think the narrative reveals enough to set the story?
Q5: From what you've seen so far, would continue to watch the film?

Sunday, 9 October 2016

End of Week 1

We're right on schedule with our narrative planning and storyboard and have completed the two. Now we're just waiting for feedback from members of our target audience so that we can better our narrative and make it as suitable as possible for our target audience to favour. We also managed to create a questionnaire and receive answers from our target audience which is great! This will help us really determine and finalise our narrative content, as well as help us with our prop ideas.

Saturday, 8 October 2016

Target Audience - Similar Product Reviews

During my target audience research, I was able to view the success of certain horror films that I have analysed.

The Amityville Horror




This film was rated quite poorly by Rotten Tomatoes, IMDb and the Rolling Stone. Most critics commented that the film didn't do so well due to having a male lead, but also the lack of realism for someone to live in a house while knowing it's horrid history. These things aren't everyday occurrences. From this, we decided to have a female lead role as this is typical in a paranormal horror. We've also added to the realism of our main brief by setting it in an area where people commence a daily activity; an elevator.



The Exorcist





'The Exorcist' had a very high rating. The audience favoured the conjuring of spirits within ordinary people, as this was quite fairly new concept that the media was trying to produce at the time of the film's release. It forced the audience to 'confront the reality of human suffering'. This inspired us to look into paranormal activity within history and finalise our choice of subgenre.


Insidious







This film was rated quite highly also. Similar to 'The Exorcist', 'Insidious' was favoured for its normality and its unexpected lead roles. There was a specific expectation that the audience had before watching the film - they could easily determine the basic plot outline of the film as most paranormal horrors are structured in a certain way. Althought there was this expectation, the film still managed to frighten people as they felt terrified learning that an evil spirit can infiltrate a bond as strong as a family's. We have tried to replicate aspects of Insidious in our main brief by having a concealed spirit terrorising an ordinary young male.



SAW III






'Saw III' was fairly successful, however our target audience commented that the film was just too gory for their liking. A critic shared that most of this gore was used to make up for the weakness in the narrative. Because of this we have completely abandoned the making of a gory horror as the mainstream audience are typically focused on paranormal events, in current times.



Scream







Along with the previous products mentioned, 'Scream' was also favourable. Critics spoke about how the film focuses on the knowledge of other films and contains many intertextual references. Our group thought this to be a clever idea and decided to make a reference to the film 'Devil' by setting our main brief in an elevator.

Focus Group

We put together a focus group to explore what horror films our specified target audience like and dislike in order to determine whether people favoured the chosen subgenre of our main brief and to also help us make our product as successful as possible by not incorporating the unwelcomed elements of a horror film that the audience seem to detest.

The following videos consist of footage of two areas of our audience; males and females. We purposely did this to further our knowledge of what men and women are interested in, enjoy, and receive from a horror, and to also find a way to work around these different interests so that they compliment each other and make our main brief cover all aspects and needs of our target audience.

For that, we asked; What are your favourite and least favourite horror films, and why?



Questionnaire to age group





As we gathered that most people believe a female should be the main character in a horror opening we settled that the main subject shall be female, however, she will be the antagonist rather than the protagonist. This challenges the typical gender stereotypes as normally the villain is seen to be a powerful, intelligent male in place of a feeble, reserved female. On the other hand, this data may be biased as the majority of people who filled out the questionnaire are female.

Although comedy was voted the most favourite horror subgenre, we decided not to produce a mock horror as we would like to stick to the code and conventions of horror, however we could partner with leading organisations that produce this popular subgenre - influencing the audience to watch and have a positive judgement about the film as these well-known organisations have distributed amazing Oscar films in the past. We could also produce projects involving comedy in the future. Our opening is going to be paranormal/psychological, so it is interesting to see that these two subgenres are the second and third most favourite ones to watch.


From this data, we have decided that non-diegetic music will be subtle and eerie, gradually building up for suspense, but sound effects will be dramatic and sudden to represent tension. A participant responded saying "I enjoy how fake it is". We are going to challenge this by presenting normality for the character in our opening to reveal how some aspects of horror can occur in real life - this will make our opening much more terrifying.




We are going to reveal as little as possible of the storyline, but also develop it by foreshadowing through the use of objects. The opening may commence with a backstory but this will not be in great detail for a mystery to remain. Nobody likes a spoiler!



The most terrifying locations chosen were the abandoned building and the woods, however we decided not to film in these areas as there are low levels of lighting which could make filming difficult, and also because of health and safety reasons - as being in a building of a derelict structure holds risks of it collapsing while we are inside. Additionally, a forest is a very wide land so we could lose a teammate which isn’t practical if they have a main role in filming.


The five characters were: the ditzy friend who won’t make it, the wise elder, the diehard survivalist, the adorable nerd/crowd favourite, and the resourceful heroine survivalist. The most popular was the ditzy friend, so we thought of making our antagonist a bemused character that is unaware of what she is doing, as if she has encountered an out-of-body experience, adding to the psychological aroma.


The three main objects voted on are the hedge clippers, sledgehammer, and knife. Although hedge clippers and sledgehammers aren't available to us in time, we will make the feature of a knife very dominant in our mise en scene, to possibly foreshadow a part of the storyline, but also to stick to the codes and conventions of horror with this iconography.

A large segment of the participants voted that the opening of a horror film should have 3-4 characters. This is the case in many horror films so we will consider different ways in which we can include a couple of characters without decreasing the frequency of the main subjects being in the frame.

From the majority of the participants choosing £5-£10, I can infer that they expect the film to be of a fair quality, so we know that our audience will be satisfied with our opening even though we aren't producing it with very high tech equipment. Most of the people who participated in the questionnaire are 15-17, which explains why the dominant price was £5-£10 - people of this age don't have extravagant amounts of money to spend so they look for cheap pleasure and entertainment. In contrast, some would pay whatever the price just for some entertainment as they favour the genre.




It was quite interesting to see what ideas people had that would appeal to their tastes, and some of these ideas and thoughts helped build our narrative and make it stronger. A participant says they would like to see something 'unique' - this is difficult as most storylines have been used and the repetition of plots throughout the history of horror has helped to distinguish certain characteristics that this genre should have, however, we have brainstormed in great amounts and have assembled an intricate narrative that hopefully has not been repeated too many times. Another participant referred to ghosts and monsters as 'cheese stuff' and insisted that they not be included in the film as a whole. This suggestion is challenging to act on as ghosts and monsters are part of the genre's iconography, yet we will not be displaying this in our opening as we feel this would give too much of the plot away and limit the suspense of an opening. A comment was made about having a black character survive in the horror film overall, which is fascinating as horror movies are typically whitewashed, an unavoidable truth nonetheless. This is because of slavery that occurred within the era the genre was constructed. Images of slavery were depicted in horror through the killing off of black characters, in reference to a slave master torturing and ending a slave's life. Unfortunately, this trait is consistent with horror but has developed in modern horrors. We have decided to stick with the traditional trait in the aspect that one of our main subjects will be mixed race - supporting both the post-modern and precedent horror genre. 'Halloween' is an iconic horror film, which we have made intertextual reference to as we have conceived a cold-blooded killer trapped in a form of isolation - the mind.