Our product will be filmed and edited to suit a demographic of C1-E, which includes skilled manual workers and the unemployed. As our target audience of lies within these demographics, we have certified it as a 15. If its certification was any higher not many people would like to view our product, which will narrow our viewing audience and reduce our profit.
We looked at the psychographic of our desired target audience to see if their traits were compatible with the generic codes and conventions of the paranormal subgenre of horror. Sticking to these codes conforms to the audience's expectations. The younger demographic are stereotypically more likely to take risks and go to see an explicit media product, in comparison to the older demographic who are seen to watch more conservative products. The younger demographics’ interpretation of what our media product presents is creative. Our audience falls into the psychographics of aspirers and explorers.
Complying with the Uses and Gratifications theory by Katz, we know that our audience will want to watch our brief as an option of relaxing in their free time. This is how they use the media. They will gratify our media text in ways such as escapism. They seek to escape from their reality, so they watch these films in order to feel better about life and think 'at least I'm not being possessed or someone's trying to kill me', or just to take their mind off reality completely. For instance, our demographic target audience of teenagers would most likely want to escape from exam stress.
Our opening is aimed particularly at males, as the opening is shot from a male gaze (with high angles of the female character), and stereotypically males seek anticipation and rushes, but our secondary demographic is female as they can relate to the troubles running through a young female's mind.
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