The first couple of shots indicates the organisation and production companies behind the horror film. The antagonist is focused on in great proportions to exaggerate how she is a standard teenager living a typical life. It resembles the normality of her lifestyle. Diegetic and non-diegetic music and sound effects are present to provide the ambience of an elevator, with the addition of a horror-themed soundtrack - agreeing to the codes and conventions of the genre. The soundtrack fades in and out of the opening, gradually increasing in volume towards the end to build tension, before coming to a sudden halt when there is a disruption of the equilibrium (i.e. the shot where the female's eyes turn matte black). The last few frames of the storyboard link the previous events back to the normality of the character, stating a new equilibrium.
We debated the ideas for the storyboard, suggesting that the shots of the female's body could be accompanied by a black figure in the left-hand corner of the screen. However, this may reveal too much of the plot for the film as a whole and make our media text appear as if it were a short horror film rather than an opening. We also thought of shooting from the POV of this black figure travelling behind the female, as a way of tracking the antagonist's movement.
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